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The Carwash Marketplace: “A $22.2 Billion Market”
Drive Clean LLC® provides a proven marketing and advertising service that
offers optional levels of support and hands-on involvement to
assist owners and investors in launching effective marketing programs for Splash Carwash locations. |
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Effective marketing of a carwash is dependent upon 3 main elements in priority order:
1) Location
2) Guerilla Marketing
3) Media. |
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- Location – Drive Clean® relies on strategic location selection and focuses
first phase marketing efforts on capturing passing traffic. Visual attractants are vital to capturing passing traffic. Drive Clean® can coordinate visual attractants and site set up for NOW OPEN, FREE WASH days and GRAND OPENING events.
- Guerilla Marketing – Drive Clean® believes in the value of utilizing all contacts, both professional and personal, and searching all sources of publicity. Many forms of advertising can be very inexpensive, and others
are free. Drive Clean® provides direction through effective on ground
guerilla marketing strategies.
- Media – Drive Clean® is skilled at reaching the immediate residential community surrounding a new construction Splash Carwash. Drive Clean® employs an in-house design team proficient in all areas of print, website design and management, radio and public relation campaign media.
Drive Clean® will provide Marketing Support planning and consulting during the development process of the project. |
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